Free hot dogs, food, games and live entertainment.
Discover these fun and relaxing shopping destinations
Are you looking for a place where you can do your holiday shopping, have some fun and just relax? These Wisconsin destinations will surprise you with their wide assortment of shops and galleries, great restaurants and interesting things to see and do. Choose these four Wisconsin shopping destinations and you’ll beat the crowds, have a good time and still have some money left over to buy something for yourself.
Oshkosh – Outlet Shopping and More
Oshkosh is an outstanding shopping destination, offering both big-name brands as well as small shops and galleries offering art and unique gifts. No matter who you’re shopping for, you’ll find something for them in Oshkosh.
The Outlet Shoppes at Oshkosh brings together more than 40 of world’s biggest brands. Looking for apparel? Shop for Nike, Gap, Polo Ralph Lauren, Old Navy, Brooks Brothers, Levi’s, Lands’ End, Christopher and Banks, Eddie Bauer, Jockey, Maurices, Bass, Aeropostale, Van Heusen, Tommy Hilfiger and more. For kids, there’s American Girl, Carter’s Childrenwear, Gymboree, Justice, Oshkosh B’Gosh and the Children’s Place Outlet. There’s also a Bath & Body Works Outlet, Corningware Correlle & More, Le Gourmet Chef, Kitchen Collection, Coach Factory Outlet, Nine West, Kay Jewelers and Skechers. That’s just some of what you’ll find at this huge outdoor mall.
But, Oshkosh offers more than just outlet shopping. Head to downtown Oshkosh for truly unique gifts. You’ll find women’s apparel, candy and three excellent jewelers. One of the most interesting shops is AtomicKatz, which features a carefully selected collection of Mid-Century Modern clothing, furniture and home décor. In addition you’ll find vintage handbags, interesting housewares and noteworthy knick-knacks. This shop is definitely worth the trip.
Find more shopping opportunities and plan your own Oshkosh shopping trip.
Middleton – Stylish Greenway Station Shops and Restaurants
Take a ten minute drive from the bustling streets of Madison and you’ll find yourself in the peaceful community of Middleton. This friendly city is a shopper’s paradise. Middleton’s Greenway Station combines 35 national retailers and locally owned shops in an outdoor mall full of landscaped walkways. The complex also includes a number of great restaurants. On top of that, several hotels are located at Greenway Station or within walking distance. If you’re looking for a shopping getaway where you don’t have to spend the day driving and parking, Greenway Station awaits your arrival.
Middleton’s downtown is a mix of historic storefronts and new structures built to complement the older architecture. Shoppers will find a number of one-of-a-kind shops, including Happy Pastime, home of Wisconsin’s largest display of Hummel figurines. At downtown Middleton’s National Mustard Museum, you can buy hundreds of different types of mustards as well as fun, mustard-themed gifts.
You’ll also find shops and galleries throughout Middleton. The Bruce Company is the area’s largest year-round garden center—and their indoor collection of Christmas items is hard to beat. La Bella Vita presents a collection of art and quality handmade items. Orchids Garden Centre & Nursery has rare orchids as well as a wide variety of other plants for your home. And, Middleton is also home to a Costco.
On top of all that, Middleton boasts nearly 80 different restaurants, from all-American diners to upscale steak houses.
Stevens Point – Classic Main Street Shopping
Stevens Point has one of the healthiest Main Streets in Wisconsin. You’ll find shops galore along this charming street. Murals depicting the history of the community adorn the walls. It’s a wonderful place to do your holiday shopping.
Stevens Point Main Street shops include Gepetto’s Workshop, where you’ll find classic toys built to last. Call it New/Call It Antique has two floors of antiques from 60 different dealers. Clay Corner Studio gives you a chance to create a one-of-a-kind ceramic piece for the one you love. Q Gallery Artists’ Cooperative displays incredible works of painting, drawing, photography, jewelry and more. There are dozens of great shops on Main Street and throughout downtown Stevens Point. Just a few blocks from Main Street, Sugar Doll offers gourmet chocolates and variety of delightful gifts.
If you have any beer lovers on your holiday shopping list, try the Stevens Point Brewery’s Gift Shop. While you’re there, take a tour (and while you’re at it, visit Stevens Point’s other three breweries).
For the crafters on your shopping list, Herrschners Factory Outlet Store is where you need to go. Herrschners is one of the world’s largest mail-order craft catalogs. They offer needlework, designer quilt fabric, craft kits and more, all at excellent prices.
Onalaska – Largest Shopping District in a Nine-county Region
Onalaska is located on the Mississippi River and is the retail hub for a nine-county region. Onalaska draws shoppers from Wisconsin, Minnesota and Iowa. What makes Onalaska such a popular place to shop? The community is conveniently located along I-90 and offers a wide selection of stores, restaurants and hotels.
The central feature of Onalaska’s main retail district is Valley View Mall. The mall is home to more than 80 specialty shops and four major department stores: Macy’s, Sears, Herberger’s and JCPenney. Nearly all the biggest brands are represented at Valley View Mall.
On top of the great shopping, Onalaska is home to more than 40 restaurants. Nearby La Crosse is home to a children’s museum. And, Onalaska sits at the midway point of the 250-mile Wisconsin Great River Road, making it the perfect jumping off point for driving tours up or down the Mississippi River.
Once winter sets in, bald eagles begin gathering around the areas of open water on the Mississippi River in Onalaska. Eagles can be seen throughout the winter. Take a break from shopping and see if you can spot one of these majestic birds.
Find out more about Onalaska on the Mississippi River.
When the wind is howling outside, head indoors and discover some of Wisconsin’s most interesting attractions.
Housed in a dramatic new building on the banks of the Milwaukee River, West Bend’s Museum of Wisconsin Art is a great place to spend a cold winter’s day. West Bend is located less than an hour northwest of Milwaukee in the rolling, green hills of the Kettle Moraine. The museum features art by Wisconsin artists. It’s the largest collection of its kind and includes a definitive collection of paintings by the Milwaukee-born artist Carl Von Marr. Don’t miss the breathtaking exhibit of Native American photographs, “Edward S. Curtis and the Vanishing Race,” which runs through January 5.
EAA AirVenture Museum
See more than 250 airplanes on display at the EAA AirVenture Museum in Oshkosh. Each of the planes housed in this enormous museum is an important piece of the story of experimental aviation. You’ll find planes on the floor, ceiling and walls of this exciting and colorful museum. There’s also a section devoted to children – you’ll find exhibits that teach about the physics behind flight as well as piloting an airplane and air-traffic control. You’ll leave with an appreciation for the amazing technology behind flight and the brave men and women who dared to pilot these machines.
One of the strangest museums in Wisconsin is the National Mustard Museum, located in downtown Middleton. This one-of-a-kind shrine to the ubiquitous sandwich topping is pure fun. If you’re a lover of mustard, you’ll be thrilled by the sheer size of the collection – thousands of jars, tubes and bottles adorn the walls. But, even if you’re merely neutral when it comes to the subject of mustard, you’ll leave with a sincere appreciation of the condiment. Don’t miss this quirky and creative collection.
Wisconsin is blessed with some of the best lakes, trails and natural areas in the Midwest. Throughout the winter, people flock to Wisconsin to cross-country ski, snowmobile, ice fish and snowshoe.
But for others, winter is the time of the year for enjoying Wisconsin’s indoor activities – and for many, that means shopping.
These three communities offer a variety of shopping options, great lodging and a wide selection of dining choices, making them the perfect mid-winter shopping escapes.
Middleton – A Top Stop for Shopping
Located just minutes from Madison, you’ll find one of Wisconsin’s best shopping escapes. Middleton is home to Greenway Station, a unique complex of shops and restaurants. It features landscaped walkways and a sensible layout that makes shopping here a real pleasure. Two hotels are located in the complex and five more hotels can be found just minutes away.
In addition to Greenway Station, Middleton offers a downtown full of shops and restaurants. One of the most interesting shops is the National Mustard Museum, home to more than 5,000 jars, bottles and tubes of mustard from 50 states and more than 60 countries. See a full list of Middleton shops.
Stevens Point – Shop the Center of the State
Downtown Stevens Point is a great place to shop. Explore a delightful variety of shops along Stevens Point’s Main Street. Antiques, collectibles, hand-made toys, ceramics, homemade fudge and candy – you’ll find it all in downtown Stevens Point. While you’re out exploring the shops, don’t forget to see the many hand-painted historical murals located throughout the neighborhood.
Outside downtown, you’ll find Herrschner’s, an outlet shop for one of the world’s largest craft catalogs. And while you’re in the Stevens Point Area, be sure to take a tour of the four outstanding breweries. Find a complete list of Stevens Point area shops.
Oshkosh – Outstanding Outlet Shopping
One of Wisconsin’s best shopping destinations is the Outlet Shoppes at Oshkosh. Explore the forty brand-name stores that make up this treasure trove of bargains, including two dozen of the biggest names in the apparel business. Men’s clothing offerings include Brooks Brothers Factory Store, Polo Ralph Lauren Factory Store and Tommy Hilfiger. Women’s clothing retailers include rue21 etc., Dress Barn, Maurices and Christopher & Banks Outlet.
Foodies will love the culinary-related merchandise at Le Gourmet Chef, Kitchen Collection and Corningware Correlle & More. Still have some shopping left in you? Visit the Yankee Candle Outlet or Bath & Body Works Outlet, two sweet-smelling ways to end a late winter’s day of shopping in Oshkosh. Find more information on shopping in Oshkosh.
With winter on the way, it’s easy to feel a little lethargic. Kick it into high gear this fall with a senseless road trip to see some Badger State oddities and unusual points of interest. Wisconsin is a land of fun-loving folks and downright eccentric characters. So, grab a camera, hop in the car and go see for yourself.
We start our tour of Wisconsin oddities in Middleton, where the condiment known as mustard is elevated to such a height that it demands its own museum. The National Mustard Museum in Middleton is a humorous romp through the yellow world of mustard. But it’s also a seriously good place to buy one of hundreds of varieties of mustard. The museum offers several photo opportunities.
The next stop is Black River Country, where an orange moose greets visitors in front of the Best Western Arrowhead Lodge & Suites. There is a legend behind the moose that involves too many strange fictions to bear repeating. But the orange moose must be commended for its ability to lure travelers from miles around to have their picture taken beside him.
Further west on the banks of the Mississippi River in Onalaska, you’ll find Sunny the Sunfish, a giant fish sculpture overlooking Lake Onalaska. Sunny is always honored when visitors have their picture taken with him. While you’re there, take advantage of the scenic overlook to gaze out at the Mississippi River. It’s a beautiful place.
In northern Wisconsin, there’s a town some people call Rhinelander, but it’s better known as Hodag Country. Driving through this bustling Northwoods community, you’ll see evidence of the Hodag everywhere, on signs, in the names of businesses and, most obviously, in a giant Hodag sculpture in front of the Visitor Center. The Hodag would be flattered if had your picture taken with him.
Further north, in Vilas County, you’ll find the resort community of St. Germain and the giant statue of Chief St. Germain. Be sure to stand tall next to the chief when you have your picture taken.
Of course, there are more odd sculptures, strange museums and other interesting things to see in Wisconsin. Get out there and find your own weird and entertaining things. And be sure to take a picture!